BLU is a low-caffeine energy drink made by the Polish company BLU. The drink was first launched in 2000 in Poland. Today more than 100 million BLU cans are sold annually in more than 21 countries. The drink is marketed in Israel with regular BLU drinks, sugar-free BLU and Cranberry, Lemon and Passion Fruit flavors. In time, new flavors also arrived - mojito, watermelon, and bazooka.
