Absolute is a Swedish vodka based on wheat produced since 1879 and contains 40 percent alcohol. Originally created by Lars Olson Smith.
In 1979, the company decided to go outside the borders of Sweden and Northern Europe and enter the US market, in one of the most prominent advertising campaigns ever conducted and was based primarily on ads and posters that Absolute (banal shaped) bottle was incorporated in diverse environments, under the slogan "Everything can be Absolute".
Today, Absolut is one of the best-selling vodka brands in the world.
