Johnnie Walker Red Label is a blended Scotch whisky, the best-selling brand of whisky in the world. John Walker was a merchant and shopkeeper from Kilmarnock in southwest Scotland who bought and sold whisky through his shop. Walker blended whisky that was marketed under his name,
Johnnie Walker Red is a blended Scotch whiskey with very strong flavors called Old Highland Scotch and blended only from whiskeys produced in the Highlands.
The first to see the potential inherent in the whiskey business was John's son, Alexander Walker, and about 6 years after joining his father's business (1856), he developed his own blends and expanded the business to the point of selling more than half a million liters of his whiskey a year.
The taste of Johnnie Walker Red Label captures the taste of Scottish tradition. It has rich flavors and a smooth, balanced character that comes from the combination of strong malts from the islands with sweet malts from the Highlands.
